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From Panama to the world, an exemplary accomplishment
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On
October 16, 1999, after more than 40 years with the company, Ing. Calenkeris
dies. This great emptiness was filled with the figure of Ing. Edmundo
Vidal. Under his management, he manages to accomplish in a short time
important strategic alliances leading Del Prado products to occupy an
important position of leadership, having a wider distribution, reaching
a 90% of national geography. Decided to compete strongly, the company reorganized and executed strict processes of reengineering, updating the machinery, image of the trademark, line extensions and the new management dynamics. During these changes, the productive capacity of Conservas Panameñas Selectas was amplified, even duplicating the manual labor. An interesting fact is that the company began operations with 20 employees and at the present time it has 88 employees, as a result of the organizational effort. |
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For the year 2002, the company gave one of
the most important steps in its race to conquer new goals and to stay
competitive in the market, launching the system of aseptic packaging
Tetra Pak. This advance meant the entrance of Del Prado to new markets
of the region and the formalization of new alliances with commercial
partners in countries like Costa Rica, Chile, the United States and
Mexico. At the moment, the flavor and the excellent quality of the new
varieties of the products of Conservas Panameñas Selectas, S.A.,
have taken Del Prado to reach an outstanding position in the mind of
the consumers who prefer it by tradition, as well as those who look
for the latest trends. New lines of free sugar nectars, juices of great
purity directed to satisfy the necessities of the smallest members of
the family, and new presentations are some of the examples of the strategies
that the company has carried out to maintain its active presence within
the local and international markets. Conservas Panameñas Selectas,
S.A., is a true example of effort, perseverance and success of a Panamanian
company with quality and global projection, the capacity and the force
necessary to compete with the most famous trademarks of the international
market. |
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